Eric “Airrack” Decker Signs With UTA (Exclusive)

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The social media content material creator, who has surpassed 14 million subscribers on YouTube, has additionally employed veteran government Josh Mattingly as chief working officer of his manufacturing banner.

YouTube sensation Eric “Airrack” Decker has signed with UTA for illustration in all areas.

With a mixed on-line viewers of over 16 million subscribers — and simply over 14 million followers on YouTube alone — Airrack has named digital media veteran Josh Mattingly as chief working officer of his manufacturing banner.

Mattingly will oversee enterprise operations and ramp up content material manufacturing as UTA helps develop Airrack’s enterprise ties throughout a number of verticals, together with digital partnerships, TV, dwell occasions and publishing. Beforehand, Mattingly accomplished government stints at TBNR (PrestonPlayz), Smosh, REACT and Donut Media.

Decker’s signing with UTA comes as Hollywood expertise businesses that beforehand largely chased A-list actors and professional sport athletes more and more spot and enroll new social media content material creators and influencers from Instagram, YouTube and extra lately digital platforms like TikTok to bolster their careers and enterprise streams.

And the digital creators are utilizing the expertise businesses to again into Hollywood with new income channels in conventional media like movie and TV.

Airrack has gained viewers progress throughout social media platforms with fast-paced, quick-cut quick movies like Biking Throughout 38 Miles of Ice!, Sneaking Into Tremendous Bowl 2022! and I Made The World’s Largest Pizza (132 Toes).

On common, Airrack has gained near 500,000 subscribers on YouTube each month within the final 12 months alone, in response to UTA. He has additionally partnered with blue-chip entrepreneurs like Pizza Hut, SoFi, Pepsi and Shopify, and UTA will assist drive new model partnership offers.

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